"Crisis Communication: A Casebook Approach"

"Crisis Communication: A Casebook Approach" is a practical guide that teaches how organizations handle communication during emergencies or crises. It uses real-world examples to demonstrate effective strategies for maintaining trust, providing accurate information, and managing public perception under pressure. The book emphasizes the importance of preparation, transparency, and quick response to mitigate damage and restore confidence. It is a useful resource for professionals seeking to navigate complex situations calmly and competently, ensuring clear messaging that supports the organization’s reputation during challenging times.