CRED Model

The CRED Model is a framework for understanding how individuals decide to take action when facing a problem or opportunity. It emphasizes three key components: **Capability** (their skills or resources to act), **Relevance** (how personally connected or motivated they are), and **Empowerment** (their confidence and autonomy to make changes). When these factors align, people are more likely to recognize valuable opportunities or address issues effectively. Think of it as a way to ensure someone has the right tools, feels personally invested, and believes they can make a difference, increasing the chances they'll act.