Creativity Economics

Creativity Economics explores how creative activities—such as art, design, media, and innovation—drive economic growth and value. It recognizes that intangible assets like ideas, knowledge, and cultural expressions can be powerful sources of wealth and competitive advantage. This field emphasizes investing in creative talent, fostering innovation, and supporting cultural industries, as these contribute to productivity, job creation, and societal progress. In essence, Creativity Economics highlights the vital role of human creativity as a key economic asset in the modern, knowledge-based economy.