creativity and innovation theory

Creativity is the ability to generate new, original ideas or solutions, while innovation is turning those ideas into practical, valuable results. Theories of creativity and innovation explore how people think creatively, develop ideas, and transform them into real-world applications. They emphasize that creativity often involves imagination, open-mindedness, and exploring possibilities, whereas innovation requires applying these ideas effectively to improve products, processes, or services. Both are essential for progress and competitiveness, with creativity fueling the generation of ideas and innovation ensuring those ideas make a meaningful impact.