Creative concepts

Creative concepts are the core ideas or themes behind a project, advertisement, or piece of work. They serve as the foundation for designing visuals, messages, and experiences, giving direction and meaning. Essentially, a creative concept answers the question of what the project is about and how it will connect with its audience. It combines originality with strategic insight to inspire the work and ensure all elements work together cohesively. Think of it as the central idea or storyline that guides the creative process from conception to completion.