Craft Cocktail Movement

The Craft Cocktail Movement is a trend toward creating high-quality, innovative, and thoughtfully crafted alcoholic drinks using fresh ingredients, house-made syrups, and premium spirits. It emphasizes bartenders' skill, attention to detail, and a focus on unique flavors, often inspired by historical recipes or cultural influences. This movement encourages a shift away from mass-produced, generic cocktails to more personalized and artisanal experiences. It values craftsmanship, education, and creativity, elevating the role of bartenders to that of skilled artisans and making cocktail drinking more sophisticated and enjoyable.