craft beer segment

The craft beer segment refers to small, independent breweries that focus on producing high-quality, innovative beers with distinctive flavors. Unlike large commercial breweries, craft breweries emphasize traditional brewing techniques, unique ingredients, and creative experimentation. This segment appeals to consumers seeking more artisanal, flavorful, and often locally-produced beers. The craft beer movement has grown rapidly, driven by a desire for variety, authenticity, and a connection to local communities. Overall, craft beer represents an artisanal approach within the broader beer industry, offering a diverse and dynamic range of beer styles.