Cradle to Cradle (book)

"Cradle to Cradle," a book by William McDonough and Michael Braungart, introduces a sustainable design philosophy where products are created to be fully recyclable or biodegradable, avoiding waste. Inspired by natural ecosystems, it emphasizes designing goods that positively impact the environment and human health over their entire lifecycle. Instead of a linear process of take-make-dispose, the approach promotes circularity, ensuring materials are continually reused or safely returned to nature. This mindset aims to transform manufacturing, encouraging innovations that support ecological balance, resource efficiency, and a healthier planet for future generations.