CPVR

CPVR (Cost per Visit Rate) is a marketing metric that measures the average cost a business spends to attract each customer visit or foot traffic to its location or website. It helps businesses evaluate how effective their advertising and promotional efforts are in bringing in potential customers relative to the amount spent. By calculating CPVR, companies can optimize their marketing strategies to ensure they are efficiently spending their budget to generate visits, ultimately supporting informed decisions about advertising investments and planning.