CPM (cost per thousand impressions)

CPM, or Cost Per Mille, is a way advertisers measure the cost to show their ad to 1,000 people. It's commonly used in digital advertising to estimate how much a campaign will cost for reaching a large audience. For example, if an ad has a CPM of $10, it means the advertiser pays $10 for every 1,000 times the ad appears on a webpage or app, regardless of whether people click or interact with it. CPM helps advertisers plan budgets and compare the efficiency of different advertising options based on reach.