CPC

CPC, or Cost Per Click, is a digital advertising metric that measures how much an advertiser pays each time someone clicks on their ad. It's a way for businesses to gauge the effectiveness and cost-efficiency of their online ads, such as those on search engines or social media. Instead of paying to display the ad regardless of engagement, advertisers only pay when a user shows interest by clicking. This model helps prioritize relevance and engagement, ensuring advertising budgets are spent on users genuinely interested in the product or service.