CPA (Cost Per Action) Marketing

CPA (Cost Per Action) marketing is a type of online advertising where advertisers pay only when a specific action occurs, such as a sale, signup, or download. Affiliates promote products or services and earn commissions when their audience performs the desired action. This model ensures advertisers pay for actual results, making it a performance-based approach that aligns cost with outcomes. CPA marketing is popular because it minimizes risk for advertisers and incentivizes affiliates to target quality leads, creating a mutually beneficial system for driving measurable conversions.