Country of Origin Labeling (COOL)

Country of Origin Labeling (COOL) is a regulation that requires retailers to inform consumers where certain foods, like meat, produce, and seafood, originate from. The goal is to provide transparency, allowing shoppers to make informed choices about the products they buy, especially for reasons related to quality, safety, or ethics. COOL labels typically specify the country where the product was raised, caught, or processed. This labeling helps consumers understand the origin of their food products without extensive research, promoting transparency in the food supply chain.