Counterfeit Prevention

Counterfeit prevention involves strategies and measures to stop fake products or currency from entering the market. This includes using specialized features like holograms, serial numbers, or security inks on currency and packaging that are hard to replicate. Businesses also employ authentication tools, digital verification, and strict supply chain controls to ensure products are genuine. The goal is to protect consumers, brands, and revenues by making it difficult for counterfeit items to be produced, sold, or mistaken for authentic. Ultimately, it combines technology, vigilance, and process controls to maintain trust and integrity in the market.