Cost per Impression (CPM)

Cost per Mille (CPM) is a common advertising metric that represents the cost an advertiser pays for every 1,000 times their ad is shown. “Mille” is Latin for thousand. For example, if an ad campaign has a CPM of $10, it costs $10 to have that ad viewed 1,000 times. CPM helps advertisers assess the efficiency of their campaigns in reaching audiences, especially for brand awareness. It’s useful for planning budgets and comparing the cost-effectiveness of different advertising channels, ensuring advertisers understand how much they’re paying for the ad’s visibility.