Cost Per Action (CPA)

Cost Per Action (CPA) is an online advertising pricing model where advertisers pay a fee only when a specific action is completed by a user. This action could be anything from filling out a form, signing up for a newsletter, or making a purchase. By using CPA, advertisers can focus on getting results rather than just clicks or views, since they only incur costs when desired outcomes occur. This model is often favored for its efficiency, as it can lead to better returns on investment by directly linking spending to successful consumer interactions.