corporations targeting children

Corporations targeting children involve marketing strategies designed to attract young audiences to their products or brands. This can include advertising on TV shows, online platforms, or through toys and games. The goal is to influence children's preferences and brand loyalty early on, often shaping their future buying habits and brand perceptions. Since children may not fully understand marketing tactics, companies are sometimes scrutinized for ethical reasons, especially when such strategies promote less healthy foods, encourage materialism, or impact their development and well-being.