Corporate Social Advocacy

Corporate Social Advocacy (CSA) is when companies actively support or promote social, political, or environmental issues that align with their values and mission. Unlike traditional corporate social responsibility, which focuses on philanthropy or community support, CSA involves companies taking public stands or advocating for change on specific causes. This can include campaigning for policy reforms, raising awareness, or mobilizing resources to address societal challenges. The goal is to influence positive change while also reinforcing the company's identity and building trust with consumers who share similar values.