Corporate Anthropology

Corporate anthropology is the practice of applying anthropological methods and insights to understand a company's culture, behaviors, and social dynamics. It involves studying how employees interact, communicate, and work together, as well as how organizational traditions and values shape decision-making. By observing and analyzing these aspects, corporate anthropologists help organizations identify strengths, address challenges, and foster positive change. Essentially, it’s about viewing a company's internal environment as a complex social system, using cultural understanding to improve operations, employee engagement, and overall business performance.