copywriting formulas

Copywriting formulas are structured patterns used by writers to craft effective, persuasive messages. They serve as guides that focus on engaging the reader, highlighting benefits, and prompting action. Common formulas include AIDA (Attention, Interest, Desire, Action), which guides readers through a logical flow, and PAS (Problem, Agitation, Solution), which emphasizes addressing a pain point before presenting a solution. These frameworks help ensure that marketing messages are clear, compelling, and aligned with the goal of motivating the audience to respond. Essentially, they are proven templates that make the writing process more strategic and impactful.