Cooperative Strategy

A cooperative strategy is when two or more companies agree to work together to achieve shared goals, like increasing market presence or developing new products, instead of competing directly. This partnership allows them to combine resources, expertise, or technology, which can reduce costs and risks, open up new opportunities, and strengthen their competitive position. Examples include joint ventures, alliances, or partnerships where companies collaborate while remaining independent. Essentially, it’s a strategic teamwork designed to benefit all involved parties through mutual support and collaboration.