Cooper’s Stage-Gate Process

Cooper’s Stage-Gate Process is a structured method for managing product development. It divides the project into distinct stages, where teams work on specific tasks like idea generation, design, and testing. Between each stage are "gates," which are decision points where stakeholders review progress, assess risks, and decide whether to move forward, hold, or stop the project. This systematic approach helps ensure resources are effectively used, risks are minimized, and products meet market needs before full launch. It promotes disciplined progress and better decision-making throughout the development cycle.