Coombs, W. Timothy

W. Timothy Coombs is a communication scholar known for his work in crisis communication. He developed models and theories to help organizations understand and manage how they communicate during crises to protect their reputation and maintain public trust. His frameworks guide organizations in identifying crisis types, assessing risks, and crafting effective response strategies. Coombs’ work emphasizes the importance of timely, transparent, and appropriate communication to mitigate negative impacts and rebuild stakeholder confidence after a crisis. His contributions are widely used by public relations professionals to enhance crisis preparedness and response.