cookie-less tracking

Cookie-less tracking refers to methods of monitoring user activity online without relying on traditional browser cookies, which are small data files stored on a user’s device. Instead, it uses techniques like device fingerprinting—collecting information about a device’s hardware, software, and network characteristics—to identify users across sessions. This approach enhances privacy by reducing reliance on stored data, yet still allows organizations to analyze behavior, optimize experiences, and deliver targeted content. Cookie-less tracking is becoming more common as privacy concerns grow and regulations tighten, offering a way to gather insights while minimizing user data storage.