Cook and Campell

Cook and Campbell are researchers known for their work on research methodology, particularly in how we assess the quality and effectiveness of social science studies. They introduced principles for designing and evaluating research to ensure results are credible, reliable, and valid. Their guidelines help researchers avoid common biases, improve study clarity, and produce findings that can be trusted. Think of their work as a set of best practices that improve how we gather and interpret data, making sure conclusions are solid and meaningful, especially in fields like psychology, education, and social sciences.