conversion rates

Conversion rates refer to the percentage of people who take a desired action out of the total who view or visit something. For example, if 100 people visit a website and 4 make a purchase, the conversion rate is 4%. It's a key metric used to measure how effectively a marketing effort or website encourages visitors to become customers, subscribers, or complete other goals. A higher conversion rate generally indicates better effectiveness in turning interest into action, helping businesses optimize their strategies to improve their results efficiently.