Conversion Paths

Conversion paths refer to the sequence of interactions or touchpoints a customer has with a brand before completing a desired action, such as making a purchase or signing up. These interactions can include visiting a website, clicking on ads, reading emails, or engaging with social media. Tracking conversion paths helps businesses understand how customers move through their marketing efforts, identifying which channels and messages are most effective in driving conversions. By analyzing these pathways, companies can optimize their marketing strategies to better guide potential customers toward taking desired actions.