Conversion Path

A conversion path is the journey a person takes from first learning about a product or service to making a desired action, like a purchase or signing up. It includes all the touchpoints and interactions they have along the way—such as seeing an ad, visiting a website, reading reviews, or receiving emails. Understanding the conversion path helps businesses see which efforts are guiding potential customers toward their goal, allowing them to optimize marketing strategies to encourage more people to take that final step.