Conversion Optimisation

Conversion optimization is the process of improving a website or online platform to encourage more visitors to take a specific desired action, such as making a purchase, signing up, or requesting more information. It involves analyzing user behavior, testing different elements like layout, content, and calls-to-action, and making data-driven adjustments to enhance the user experience. The goal is to increase the percentage of visitors who convert into customers or leads, ultimately boosting the effectiveness and profitability of the website without necessarily increasing traffic.