Conversion

Conversion refers to the process of turning a visitor or potential customer into a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. It measures the effectiveness of marketing efforts in encouraging people to take these specific steps. For example, if 100 people visit a webpage and 5 buy a product, the conversion rate is 5%. Improving conversion means optimizing elements like design, content, and user experience to increase the likelihood that visitors complete the intended action.