Conversation as Marketing

Conversation as marketing means engaging with customers through genuine, two-way communication instead of traditional advertising. It involves listening to their needs, providing personalized responses, and building relationships—often through channels like social media, chat, or messaging apps. This approach creates trust, encourages loyalty, and fosters brand advocacy by making customers feel heard and valued. Instead of pushing sales, it’s about meaningful interactions that inform and inspire relationships, ultimately supporting business growth through authentic dialogue.