Convergent media

Convergent media refers to the blending of different forms of communication—such as television, radio, the internet, social media, and smartphones—into a unified platform. This integration allows users to access content across multiple devices seamlessly and enables media organizations to distribute their content through various channels simultaneously. It enhances audience engagement by providing more personalized and interactive experiences, and it also transforms how media companies create, share, and monetize content in a digital-driven world. In essence, convergent media connects different media formats into a cohesive, accessible digital ecosystem.