Convention and Visitors Authority

A Convention and Visitors Authority (CVA) is an organization responsible for promoting tourism and attracting conventions, meetings, and visitors to a specific region or city. It works to increase economic growth by marketing local attractions, events, and amenities to travelers and event planners. The CVA often partners with local businesses, government, and tourism groups to develop strategies that boost visitor numbers, enhance destination appeal, and support the hospitality industry. Essentially, it serves as the region’s sales and marketing team for tourism, aiming to position the area as an attractive destination for travelers and event organizers.