Control of Alcohol Marketing

Control of alcohol marketing involves regulating how alcoholic beverages are advertised and promoted to prevent excessive or inappropriate exposure, especially among vulnerable groups like minors. It includes rules about where and when alcohol ads can appear, the types of messages they can convey, and the use of marketing techniques. The goal is to reduce the influence of advertising on risky drinking behaviors while allowing responsible promotion. Effective control helps protect public health by decreasing alcohol consumption driven by marketing tactics, ensuring advertising is truthful, and preventing misleading or harmful messages.