Contribution to Marketing Theory

Contribution to marketing theory refers to how new ideas, research, or insights improve our understanding of how marketing works. It helps develop better strategies, models, and frameworks that businesses use to reach customers effectively. Essentially, it advances the field by providing more accurate, innovative ways to analyze consumer behavior, market dynamics, and marketing tactics. This progress allows companies to make smarter decisions, leading to more successful marketing efforts and a deeper grasp of the complex interactions between businesses and their audiences.