Continuous User Research

Continuous User Research is an ongoing process of gathering feedback and insights from users to improve a product or service over time. Instead of one-time studies, it involves regularly collecting data through methods like surveys, interviews, or usage analysis. This helps teams understand evolving user needs, preferences, and pain points, enabling them to make informed decisions and enhancements continuously. The goal is to create a more user-centered experience by integrating feedback into the development cycle, ensuring the product stays relevant, effective, and aligned with what users truly want.