Continuous franchise relationship

A continuous franchise relationship is an ongoing legal arrangement where a franchisee operates a business using the franchisor's brand, systems, and support, while the franchisor provides ongoing assistance and oversight. This relationship persists over a defined period and is characterized by mutual obligations, such as the franchisee adhering to branding standards and the franchisor offering continuous guidance. It emphasizes a sustained partnership rather than a one-time transaction, fostering collaboration to promote the franchise's growth and success.