continuous forecasting

Continuous forecasting is an ongoing process of predicting future outcomes, such as sales or demand, based on recent data. Unlike traditional forecasts made periodically, it constantly updates predictions as new information becomes available. This approach helps businesses respond quickly to changing conditions, improve planning, and make better decisions. Think of it like a GPS that recalculates your route in real-time, ensuring your journey stays on the best path. By continuously refining forecasts, organizations can adapt proactively rather than reactively, leading to increased accuracy and more efficient operations.