continuity in business

Business continuity refers to an organization’s ability to maintain essential functions and quickly recover after disruptions such as emergencies, natural disasters, or technical failures. It involves planning and preparedness to ensure that key operations, customer services, and revenue streams can continue with minimal impact. Effective business continuity management identifies potential risks, implements preventive measures, and sets procedures for rapid response and recovery, thereby safeguarding the company’s stability, reputation, and long-term success even amid unexpected challenges.