contingent valuation survey

A contingent valuation survey is a research method used to estimate how much people value a specific good or service—especially when there's no market price, like environmental benefits or public health programs. Participants are asked how much they'd be willing to pay or accept to preserve or improve something. This helps policymakers understand the value of non-market benefits when making decisions about resource allocation. Essentially, it gauges people's preferences and priorities regarding goods that aren't bought or sold in typical markets.