Contextual Identity

Contextual identity refers to how a person’s sense of self can change depending on the situation or environment. It recognizes that individuals may behave, think, or feel differently in different settings—such as at work, with family, or among friends—based on social norms and expectations. This concept emphasizes that identity is fluid and adaptable, shaped by context rather than fixed traits alone. It helps us understand that who someone is can vary depending on the circumstances, reflecting the complex and dynamic nature of human identity.