context effects

Context effects refer to how the environment or surrounding circumstances influence our perceptions, judgments, and decisions. For example, the way we evaluate an object or choice can change depending on what other options are nearby or the setting in which we encounter it. These effects demonstrate that our perceptions aren’t made in isolation but are shaped by the context, which can lead us to see things differently based on factors like presentation, location, or comparison. Essentially, the context provides a backdrop that can subtly alter our interpretations and choices.