context-dependence in decision making

Context-dependence in decision making means that the choices people make are influenced by the specific situation or environment they are in. Factors such as the people around them, the setting, recent experiences, or available options can shape their preferences and judgments. Essentially, the way a decision is made is not fixed; instead, it varies depending on the surrounding circumstances. Recognizing this helps us understand that different contexts can lead to different choices, even if the core decision remains the same.