Content Strategy for the Web

Content strategy for the web is a plan that guides how a website creates, manages, and shares information to meet its goals. It involves understanding the audience's needs, setting clear objectives, and developing relevant content like articles, videos, or images. The strategy ensures that content is organized, consistent, and optimized for search engines, making it easier for visitors to find and engage with the site. Ultimately, it helps build trust, improve user experience, and support the website's purpose, whether that's informing, selling, or entertaining.