Content Personalization

Content personalization is the process of tailoring information, recommendations, or experiences to individual users based on their preferences, behaviors, and interests. Think of it as a way for websites, apps, or services to present content that feels relevant to you. For example, streaming services suggest movies you might like based on what you've previously watched, or online retailers show products that match your shopping habits. This approach enhances user experience by making it easier to find enjoyable and relevant content, ultimately leading to higher engagement and satisfaction.