Content Performance Framework

The Content Performance Framework is a structured approach businesses use to evaluate how well their content—such as articles, videos, or social media posts—is achieving its goals. It involves setting clear objectives, measuring key indicators like engagement or conversions, and analyzing results to understand what works. This helps organizations refine their content strategy, improve audience connection, and ensure that their efforts contribute to overall business outcomes. Essentially, it's a way to systematically assess and enhance the effectiveness of content to maximize its impact.