Content Marketing Institute (CMI)

The Content Marketing Institute (CMI) is a leading organization that provides research, training, and resources on content marketing—creating and sharing valuable content to attract and engage audiences. It helps marketers and businesses understand how to develop effective content strategies to build brand awareness, trust, and customer loyalty. CMI offers industry insights, best practices, and expert guidance through reports, conferences, and online courses, making it a trusted source for staying informed about trends and innovations in content marketing. Its goal is to help organizations succeed by using content to connect meaningfully with their audience.