"Content Inc."

"Content Inc." is a strategy for building a business by creating valuable content—like blogs, videos, or podcasts—to attract and engage an audience first. Once you've built a loyal following, you can then monetize that audience through products, services, or partnerships. Instead of starting with a product and then trying to find customers, this approach focuses on developing trust and authority in a niche by consistently providing useful information. Over time, this content-driven approach helps establish a sustainable brand and revenue stream, making it effective for entrepreneurs and companies aiming for long-term growth.