Content ID (YouTube)

Content ID on YouTube is a system that helps rights holders (like music labels or movie studios) identify and manage their copyrighted content uploaded by others. When a video is uploaded, Content ID scans it and compares it to a vast database of copyrighted works. If it finds a match, the rights holder can choose to block, monetize (earn revenue from), or track the video’s viewership. This process ensures creators' rights are protected while allowing YouTube to handle copyright issues efficiently, balancing content sharing with proper ownership rights.