Content ID

Content ID is a system used by platforms like YouTube to automatically identify and manage copyrighted material. When someone uploads a video, Content ID scans it against a vast database of copyrighted content, such as music, videos, or images, provided by rights holders. If a match is found, the rights owner can choose to block, monetize (earn revenue from), or track the usage of the matched content. This process helps protect creators' intellectual property rights while allowing widespread sharing, making it easier to manage copyrighted material efficiently at scale.